DIVVY BIKE CLUB
THE CHALLENGE: Meeting new people in a big city can be a bit daunting.
THE SOLVE: With the brand-new Divvy Bike Club, you can expand your social circle while exploring Chicago.
MY ROLE: Copywriter (student), Concepting, Campaign Development, Copy
Street Prints
Travel-style street posters showing off popular parts of Chicago while informing others of the new bike club.
We will partner with local businesses and offer bike club members 10% off their orders.
Store Stickers
Push texts are sent to those who have opted in to stay updated on the details of club rides.
Divvy Bike Club Social Posts
Geo-targeting ads prompt users to learn more, download the app and join our bike club.
Divvy Bike Club App
A new section in the Divvy Bike Club app allows users to learn more, and get riding.
CW: Makena Boling
CW: Bailey Maguire (The sweetest matcha-loving CW)
AD: Amanda Sideris (A killer AD)
AD: Hannah Cohen (The one to always make you laugh)