SOCIAL CAMPAIGN 1

The Announcement Post

Final Round of Voting

In Collaboration With:

Dentsu Creative

Kamryn Owens - Art Director

Derek Heinze, Robert Sabalvaro, Andrew Gonzalez - Creative Director(s)

Kendall Payne - Producer

THE CHALLENGE: 7-ELEVEn's annual Car of the Year competition celebrates fan-favorite rides, but each year the campaign has to outdo the last and keep fans coming back to vote.

THE SOLVE: Develop a suite of social-first concepts designed to build anticipation, fuel conversation, and celebrate the passion of the 7-ELEVEn community.

MY ROLE: Associate Copywriter, Concepting, Campaign Development, Social Copy, Production Collaboration

Round One Voting

THE CHALLENGE: 7-ELEVEn wanted to become the luckiest stop during the FIFA World Cup by celebrating lucky sevens.

THE SOLVE: We turned 7-ELEVEn into the luckiest snack stop during the World Cup by building a campaign around lucky sevens.

The WINNER!

SOCIAL CAMPAIGN 2

Meet The Finalists