Brand Activation

THE CHALLENGE: Tropicana introduces its partnership with golf legend, Ricki Fowler, who famously loves to wear the color orange.

THE SOLVE: As an orange brand, we had to do something about it… in comes the Arnold Palmer.

MY ROLE: Associate Copywriter, Concepting, Campaign Development, Social Copy, Production Collaboration

Feeling the tropical joy? We were. So we made it our social strategy and this is how.

In Collaboration With:

Andrew Gonzalez: Creative Director

Kamryn Owens: Art Director

Content Creator: Jessica Nguyen

A fabulous group of Strategists