Tropicana has established itself as a staple in breakfast culture and now wants to evolve into being those everyday moments of tropical joy. What's my job? Taking everything we did that grounded us in our previous strategy of nostalgia and shaping playbooks, tone of voice, & social concepts for future Tropicana. 

Our goal: Evoking Tropical Joy in the everyday.

Our content has gone from Newstalgic …

To Tropical Joy…

In Collaboration With:

Andrew Gonzalez- Creative Director

Kamryn Owens: Art Director

Content Creator: Jessica Nguyen

A fabulous group of Strategists