@Nakedsmoothie | New Naked
Naked Smoothie underwent an entire rebrand, and it was our job to let the world know: we’re back and better than ever before. Oh... and we have a complete new look and tone of voice.New Naked | Crashout
Our social first approach was to meet our Gen Z audience where they stood on social and their oh-so-silly verbiage. So, Naked Smoothie got people curious about the brands wellbeing by having an online crashout that lead up to the release of our new flavors and bottle re-design. @Cocogauff
Coco Gauff is the Chief Smoothie Officer for Naked Smoothie, and that’s a pretty big deal. She also came out with her very own Naked Smoothie flavor with her face on the bottle, genius. These are the social activations that we made with Coco.Work that I produced myself, as well as writing the captions.
In Collaboration With:
Creative Director: Andrew Gonzalez
AD Partner: Kamryn Owens
Content Creators: Jessica Nguyen & Jessica Tredota