Naked Smoothie
INTEGRATED CAMPAIGN 1
THE CHALLENGE: Reveal the new Naked smoothie bottle redesign to the world while building brand recognition with the Gen Z audience.
THE SOLVE: Create a social-first “obsessive” approach to entice fans for what’s to come with the NEW Naked smoothie.
MY ROLE: Associate Copywriter, Concepting, Campaign Development, Social Copy, Production Collaboration
Coco Gauff
INTEGRATED CAMPAIGN 2
THE CHALLENGE: Integrate a social- first campaign with our Chief Smoothie Officer, Coco Gauff, the icon herself, in her tone of voice with her very own Naked smoothie flavor.
THE SOLVE: We partnered with Coco and pitched concepts to her team that we then produced in real time, which highlight her personality and Naked smoothie.
In Collaboration With:
Creative Director: Andrew Gonzalez
AD Partner: Kamryn Owens
Content Creators: Jessica Nguyen & Jessica Tredota