Sanderson Farms
THE ASK: How can we effectively show that becoming an official sponsor of the SEC benefits Sanderson Farms?
Concept 1: Chicken for the win
The goal with this concept is to create an immersive game day experience that reconnects fans to their southern roots by celebrating traditions with Sanderson Chicken.
sold in-store or at food truck event.
SOCIAL
Experiential at Games
Food Trucks that serve southern-style chicken meals using Sanderson Farms.
In-Store
Concept 2: Passing Down Traditions
The goal is to highlight how southern cultures are passed on through family generations by incorporating SEC game day traditions with Sanderson Farms chicken.
Social Media Activation
The goal is to get people to post their traditional game day meals they had growing up.
Sanderson 5K- Experiential
Sanderson Farms hosts a 5K event held near local SEC schools. The money raised will be donated to underprivileged high schools.
Chapter two: Social Posts
While Interning, we had the opportunity to get our hands dirty with Wilson for the seasons. Here are the lines.
Client
The Georgia Lottery
Year
07/ 2023
Chapter Three: BBDO Social
Instagram work for BBDO.
