Hello Fetch
THE CHALLENGE: Nearly 70% of pet owners with a household income of 100k or more cook for their pets at least 3 times a week, but sometimes pet food meals don’t provide all of the vitamins they need
THE SOLVE: Create a Hello Fetch option for users, a catered box for your pets that feeds them tasty and healthy food.
MY ROLE: Copywriter (student), Concepting, Campaign Development, Copy
Users can scan the QR code to add a Hello Fetch box to their meal plan.
Magazine Spread
Social
15 Second OLV
OOH
Activation Board
AD: Kelsie Edwards. (One-of-a-kind find)