Over the last four years, Girl Scouts has fallen by nearly 30%, from 1.4 million to just over 1 million. But the cookies are still an iconic favorite loved by many. To sell the cookies and drive membership, let’s partner with one of the most famous Girl Scout alum, Taylor Swift, to meet thousands of girls where they already are.
Girl Scouts
Girls Scouts Goes On Tour
This limited edition truck will follow Taylor’s Eras Tour and encourage girls to sign up for their local Girl Scouts Chapter.
Member sign up
To make signing up a breeze for concertgoers, we’ll allow potential members to scan the QR code on the truck and sign up via smartphone.
Once a girl has signed up, she’ll receive her first badge, a limited-edition Taylor-inspired badge for female empowerment.
Specialized Female Empowerment Badge
Limited Editions
Girls Scouts will release three new limited edition treats only sold from the Girl Scouts truck.
AD: Catalina Zamora (Clearly I loved working with her)